Do’s and Don’ts for Success using Social Media
Do own your LinkedIn profile – it’s your primary marketing page, so make sure your profile sends a clear message of your brand, and tells your story of professional success. Make yourself searchable by including key words.
Do create a brand that represents the essential qualities that you bring and what you stand for. Create with a tag line of about 120 characters, often starting with a verb, such as “creating”, “growing”,” building”, “bridging”, “innovating”.
Do use all social media platforms to network, follow thought leaders, participate in professional groups, follow your target companies, learn about your local job market.
Do let people know you’re looking. Use Facebook or Twitter to let friends and followers know. Say something like, “updated my resume and am actively looking for a role as Regional Sales Rep. #regionalsalesrep (be specific here – tell people what role you want.).
Do make sure your Linkedin is polished, branded, and proudly represents the qualities and value you provide. The experience section on your LinkedIn profile should align with the experience section of your resume. Some companies are looking only at LinkedIn, not at resumes.
Do connect with hiring managers; follow them on Twitter, invite them to connect on LinkedIn.
Do promote yourself, not your company on LinkedIn. Instead, write about your own accomplishments, successes, and the value you’ve added to your professional roles.
Do manage your reputation. Monitor your Facebook and Instagram posts to make sure they support a positive brand identity. Delete any posts that detract from your brand. Try to keep your image positive to neutral by staying away from extreme posts about hot topics.
Do use PhotoFeeler (photofeeler.com) to get feedback on your photo to ensure it portrays your brand.
Do add a hyperlink to your LinkedIn profile on your resume header.
Do follow companies and thought leaders on various platforms, such as LinkedIn, Facebook, Twitter, Instagram and others. Stay informed about your industry following the thought leaders. Participate in on-line discussions when you can make a positive add to the conversation that articulates your expertise. Just posting “I Agree”, or a similar response doesn’t add much to your brand. Say something that illustrates your knowledge.
Do spend time each week making sure your profile is as active and up-to-date as possible. Be willing to ask questions, share ideas and start conversations with others through groups and your feed.
Do continue to use social media even after you’ve landed a job to spread the message of your good work and the projects you are involved in. Keep that network growing and give back by making introductions through social media.
Don’t overlook Twitter as a job search tool. Recruiters and organizations will use hashtags such as #careers, #hiring, or #jobopenings to draw attention to current openings. Follow companies you are interested in to learn of insider job openings.
Don’t overlook Facebook as an insiders job search too, either. Companies will often let their followers know of openings through the social media channels.
Don’t be vague about what you want. Saying, “I’m just looking for a job – any job” will leave people clueless. Be specific and paint a clear picture about your future role.
Don’t be timid about making a clear statement about what you do. Sometimes people think they will narrow their choices if they are too specific. Rather, you will generate more response if you are clear about what you contribute to an organization. In that, you can include your personal traits, knowledge and functional skills, and your technical abilities.
Don’t be hesitant to reach out through social media to set up in-person meetings to gain knowledge, share ideas, make connections, explore possibilities with people and companies.
Don’t think social media is for other people. It’s for you.